THE IMPACT OF THE WAR ON THE TOURISM INDUSTRY IN THE REGIONS OF UKRAINE: ANALYSIS AND DEVELOPMENT FACTORS

The difficult political and economic situation in Ukraine caused by the military aggression of the russian federation is slowing down the development of the tourism industry, leading to a decrease in tourist flows, job losses and reduced economic activity. Therefore, it is important to consider the impact of the military conflict on the tourism industry in the affected regions in order to develop strategies to mitigate the negative effects and facilitate the recovery of the tourism industry. The recovery of the tourism industry will be a long and complex process. It will require considerable effort and cooperation from all stakeholders.