This study aims to develop a competency-based learning innovation for the course Data Analysis for Management under the Modern Management Curriculum, using the frameworks of Outcome-Based Education (OBE) and Scholarship of Teaching and Learning (SoTL). The project focuses on shifting student learning from mechanical to contextual understanding through the design of a Financial Modeling Workshop integrating Active Learning and the Flipped Classroom approach. The findings revealed significant improvement in students’ analytical reasoning and strategic interpretation competencies. The study demonstrates the potential of Cognitive Design Pedagogy—teaching by designing the thinking process—to create sustainable, deep learning outcomes in business education
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